Problem
Houzeo, a promising real estate finder app, had a strong product and user experience but was looking to enhance its visibility through organic channels. While the app delivered value, the website had yet to be fully optimized for search engines. With increasing online competition, there was an opportunity to attract more qualified traffic through strategic content marketing. By strengthening SEO and creating valuable, search-friendly resources, Houzeo aimed to connect with users actively seeking real estate solutions, building trust, boosting discoverability, and supporting long-term growth in the digital-first real estate landscape.
Solution
We collaborated with Houzeo to craft a comprehensive content marketing strategy rooted in SEO best practices. Starting with deep-dive keyword research and competitor analysis, we built a content plan tailored to real estate user intent. Our team developed long-form blogs, optimized meta elements, and structured content for better readability and search performance. Each piece was designed to educate, inform, and rank, bringing value to both users and search engines. The results? Improved keyword rankings, increased organic traffic, and a stronger digital presence that reflected Houzeo’s capabilities in the property tech space.
Services
- Content Writing
- Blog Writing
- SEO Blogs
- SEO Content