Problem
With a proud legacy of 50 years in the FMCG sector, Rajani Group has built a name rooted in trust and quality. As consumer preferences evolved, the brand saw an opportunity to reintroduce itself to a younger audience and enhance its emotional connection across digital platforms. While the product portfolio remained strong, the digital narrative needed a more vibrant, consistent, and culturally relevant voice to match the appetite of today’s snack enthusiasts. The goal was to blend heritage with a modern storytelling approach without losing the essence of what made Rajani a household name.
Solution
We partnered with Rajani Group to infuse new energy into its digital identity while honoring its legacy. Through engaging content strategies featuring nostalgic storytelling, playful taglines, witty voiceovers, and snackable reels, we built a bridge between generations. Our visual and verbal language celebrated both tradition and trend, positioning Rajani as a timeless brand with a fresh, relatable twist. From social campaigns to content calendars, every element was designed to spark connection, boost engagement, and make the brand feel current yet classic. The result? A revitalized online presence that resonated with loyal fans and captured new-age snack lovers.
Services
- Social Media Marketing
- Instagram Marketing
- Copywriting
- Script Writing